Our CEO Scorecard provides a benchmark for leaders who want to evaluate their visibility and engagement strategies.

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We first scored high-growth company CEO activities in 2019 to discover:

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• 70% primarily used speaking engagements to set the tone in an industry or niche

• 60% used Instagram for personal use and none used LinkedIn or Facebook to reach audiences directly

• 50% used Twitter occasionally to amplify their voice

• 40% leveraged the media for company news, industry trends, and new products/services

• 10% successfully shaped the conversations that influenced new thinking about bias in the AI space 

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Once the pandemic hit, we found that all ten of the CEOs quickly embraced leading in virtual environments. They considered context, brevity, transparency, and relevancy when engaging in real-time. They have a digital mindset, are fluent in data, and hyper-visual. More importantly, they all adapt quickly to changes in the market.

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• 50% of CEOs embraced virtual events

• 70% increased Twitter following, tweets and engagement

• 40% increased media mentions, with one CEO increasing mentions by 76% 

• Surprisingly, none of the CEOs leveraged LinkedIn or Facebook to engage audiences

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In addition to our CEO Scorecard research, we analyzed a new generation of digital-first CEOs who are defining what remote leadership might look like in the post-pandemic world.

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You can find them leading startup companies in the exploding fintech, biotech, AI, and healthcare industries. To better understand the CEOs leading startup companies, we conducted an online survey to find out what they prioritize when it comes to their remote leadership, visibility, and engagement. We asked how much time they commit, what resources they use, and which metrics they value in measuring business success.

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CEOs leading startup companies' responses to our survey:

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• 75% say engagement is more important than ever

• 80% manage their own social media presence

• 40% believe social media is a top choice for visibility and engagement

• 61% say social media impacts a company’s bottom line

• 47% leverage Twitter to track trends

• 30% use LinkedIn for thought leadership

• 50% prefer Facebook for promoting their personal use

• 54% use LinkedIn to promote their professional brand

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As our study found, right now, the only window into how these leaders are managing their company is via their digital presence, media coverage, and engagement on social media.

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These channels are where your primary audience will gauge whether you are a leader, a follower, or a non-participant in the current climate. If you have an existing social media presence, then you are already ahead of the game. Take the time to learn more about remote leadership during this complicated time.