What’s my story? I was very much the typical born-and-bred American girl. I grew up in the suburbs with two brothers, went to school in California, and just was always kind of itching for more. I just picked up and moved to New York last year and now I’m living out there and loving that.

My speciality is the consumer tech space — I’ve always worked in consumer tech, which is SG’s bread and butter. To people unfamiliar with the tech and PR worlds, I would describe my job as helping companies establish their presence and voice among consumers.

Current Obsessions? I love to eat food and drink wine so in New York there are many opportunities for that since there are about a million delicious restaurants. One of my favorite places to eat right now is this restaurant Torrisi, which has an amazing, decadent pre fixe menu. It comes out and you’re surprised because you don’t know what they’re going to be serving that day.

I also eat popcorn like its my job. I eat popcorn every day. I put Sriracha on it.

What’s the future of PR? I think the messaging and strategy part of PR is consistently overlooked and is going to become much more important. Especially in the consumer tech arena because there is so much competition and overlap in different services and offerings. In order to  differentiate yourself from other services that people can lump together you have to focus on the messaging and strategy — so I think that will become an important part of what successful companies will do well. People sometimes forget about it, but it’s really the foundation of a brand.

A good story should always leave you wanting more.