CHALLENGE:
Lookout provides a rich mobile security app for Android and iPhone users that can be used to protect users from malware, locate a lost device, and protect personal data.
Despite the fact that, on average, a typical consumer will lose their phone once a year (some as many as seven!), mobile security was not something that this same consumer had on his radar.
Lookout wanted to change that – to educate consumers about how they could protect themselves, while becoming the company that makes mobile security accessible and appealing.
APPROACH:
Thanks to their growing network of over 20 million users, Lookout had access to anonymized data that painted a picture of a nation full of people misplacing phones.
Lookout’s 2011 data, along with projected numbers for 2012, covered not just how many phones were lost, but when, where and how – along with, of course, how Lookout’s free application can ease the pain of lost phones for everyone.
RESULTS:
- National broadcast (LINKS) – FOX Business Network, Imus in the Morning, and Fox & Friends
- Consumer news coverage across the web – MSNBC, CNN Money, Huffington Post andABC News, Reuters, SmartMoney and MSN.
- 27 in business and tech outlets – including, Bloomberg, Fortune, CNBC, USA Today, TechCrunch, Mashable, PC Mag and CNET.
- Regional broadcast news segments in ten markets with over 350 syndications.
- 20 regional consumer hits – including, SFWeekly, Seattle Times, NBC 10 Philadelphia and The Philly Post.
- 1 national radio segment – NPR
- 4 regional radio segments – WABC-AM (NY), KCBS 740AM (SF), KNX-FM (LA) and WTOP-DC (DC)