How would I describe my job? I work with young entrepreneurs who are working on innovative technologies that are the future of online, the future of our phones, the future of tech in general — helping them build their brands.

What do I love about San Francisco? I’ve been more into music here than ever before. People joke in the office that I’m a raver now because I’m constantly going to different shows and seeing different DJs. I find that live music is best outdoors.

I think PR is becoming much more content-based and what we perceive as news is totally different — we’re not reading one newspaper. People aren’t getting their information from one website, they are getting it from different apps, different sites and it’s all being aggregated together. It’s all really just content, so I think part of what we’re seeing changing — what I see as the future–are content-heavy individual sites branded by companies that really have their own voice. Those are the ones that will emerge as the leaders.