by Lesley Gold
I just had to use this headline to follow my last post about dogs at SG. But seriously, we have some new leaders at SG Group that I’m very pleased to introduce.
Lisa Broock has finally succumbed to my recruiting and joined as a Vice President. Lisa was most recently Managing Editor at Us Weekly. She was also a segment producer at “Good Morning America.” Like me, she started her communications career in politics, where she helped elect a freshman congresswoman and later became Communications Director for Sen. Ron Wyden, D-OR. Her first week here, she helped launch new SG Group client Level, with a string of top tier media hits.
Josh Hawkins has been a client and friend for almost a decade and he’s also joined as a VP. But Josh will be bringing a new focus to our enterprise practice, helping build full on marketing plans for enterprise clients that need to grow fast. Josh is the former VP of corporate marketing at Brightcove. He was one of the first 20 employees at Brightcove and leaves to join SG Group after seeing the company through eight years of growth and a successful IPO.
But wait, there’s more.
Aparna Aswani is also a new Vice President at SG Group. Most recently, Aparna was General Manager of Nelson Bostock Asia, where she helped global mobile clients like HTC grow their visibility. She spent more than eight years of her career working in the UK and Asia for US companies expanding in those markets. She’s got more recommendations and referrals on her LinkedIn page than anyone I know. She’s a dynamo. She’s also one hell of a snowboarder; she’ll be shredding some powder in Japan later this year.
These superstars join Paul Loeffler in rounding out our VP team. Paul ran communications for Glam Media and was on the PR team at Palm prior to joining SG Group. Paul more recently introduced the world to Monsieur, the robotic bartender that was covered by more than 35 media outlets. And in New York, Emilie Johnson and Lisa Langsdorf continue to provide great senior leadership on the East Coast. They just found a new home for SG Group on Broadway, so expect a cocktail party out there soon.
I’m in awe just writing these few words about these new leaders at SG Group. Here’s the thing – I know these folks are all going to do great work, but I am most excited about working with them. I’m going to learn from this team, and so will the rest of us here at SG.
Welcome aboard guys!