We’re a motivated group of media savants. Some even call us rock stars. We help your company find and craft its story. Then we put it on the map.
LESLEY GOLD • Founder & Principal
Lesley is a master storyteller, creating market positioning and messaging innovative startups and top brands like Sony and Comcast Ventures. She has an unmatched talent for taking in a company’s facts and circumstances and crafting a story catalog that puts their key messaging into the hands of consumers via major media outlets like New York Times, Time and USA Today.
Since launching SG, Lesley has helped position and market hundreds of brands, products, companies, people and ideas, leading some clients to go public and several to be acquired by major tech and consumer brands. Some of Lesley’s current clients include Birchbox, Comcast Ventures and Brightcove.
Prior to founding SG, Lesley served as vice president for Blanc & Otus, the global technology practice of Hill & Knowlton, where she led breakthrough campaigns for TiVo and Sony PlayStation, among other top consumer technology brands. She also worked as a network television producer at CNN, served as the director of radio services at the Democratic National Committee, and has led positions as a campaign strategist and press secretary for former U.S. Labor Secretary Robert B. Reich.
Lesley is mother of two and a proud dog owner. She also lives next door to both Kevin Bacon and Mark Zuckerberg.
Julia Vinyard • President
Julia came to Silicon Valley with experience running communications programs for household name brands. She’s a consumer brand strategist and expert on managing global projects for top technology companies.
Since joining SG, Julia has helped put mobile, social, ecommerce, security and health tech companies on the map. Her bread and butter is creating and driving overarching marketing and communications programs for established companies with a global footprint.
The big ideas Julia develops with her teams drive clients’ marketing programs from content development and syndication to advertising, social media and PR. It’s all topped with an attention to detail that at times borders on annoying.
Julia is an expert at getting the best exposure and pop for her clients both inside the valley and in mainstream consumer outlets from TODAY show to the New York Times and TechCrunch to CNBC. Some of her current clients include Chegg, Lookout, Fab, Comcast Ventures, Zendesk and Birchbox. Past work at SG includes Massive Health, Mightybell, Scribd, Movieclips and Causes.
Prior to SG, Julia was Vice President at DBC Public Relations running accounts for large, national consumer brands that included Ace Hardware, Ballard Designs, Mars Drinks and Jim Beam Small Batch Bourbons.
Julia graduated from Princeton University with a degree in English Literature and a lot of orange and black.
When she’s not busy propelling clients to stardom, Julia likes to hike in Marin, dig into a great novel and cook family-style meals and mix cocktails for friends.
Scott Sutherland • Founder
Scott helps companies achieve the kind of visibility that puts them in a leadership position – and keeps them there. His unique background extends beyond traditional PR and marketing, and includes political affairs strategy, editorial and production experience, and print journalism. His approach emphasizes the story behind a brand, company and product in a way that achieves dramatic business results. Scott has helped launch more than 125 technology startups in the 10 years since founding SG.
He’s learned firsthand how companies maximize media exposure to meet very specific business needs, including increased site traffic, closing new partnerships, and providing brand lift. Some of Scott’s current clients include Blekko, Velti and Braintree.
Prior to SG, Scott applied his political affairs strategy and communication skills while managing communications and advertising strategy for several U.S. Congressional campaigns, and served as the top communications strategist to former U.S. Labor Secretary Robert B. Reich. Scott’s press savvy dates back to early positions as an Associated Press staff writer and editor of a daily newspaper in his home state of Texas.
Having spent years launching startups and fighting political battles in DC, Scott relishes the challenge to help startups thrive, and not just succeed.
Offline, Scott has a hidden talent for fur trapping. His favorite app is The Weather Channel because he’s always trying to get outdoors. Oh, and did we mention he lives next door to both Kevin Bacon and Mark Zuckerberg?!
Aparna Aswani • Vice President
Aparna recently joins SutherlandGold Group as our resident “mobilista” with over 13 years international experience and market knowledge across the US, Europe and Asia. Her industry expertise spans across mobile and telecoms, to consumer electronics, to the biggest names on the Internet.
She previously worked at one of UK’s top consultancies, Nelson Bostock Group, working with a variety of technology brands such as HTC, Panasonic, Namco Bandai, Glu mobile, Microsoft, Palm, Vonage and Capgemini to name a few and established the agency’s first Asia-Pacific office in Hong Kong.
Aparna has the ability to devise, plan, and execute integrated and scalable communications solutions, delivering measurable business value to clients. Programs are based on clearly identified commercial objectives, market knowledge and audience insight. Aparna is brilliant (insert British accent) at creating platforms, crafting big ideas, uniting integrated team and securing top tier coverage.
She specializes in the development and implementation of strategic communications programs working with ‘C’ level executives from corporate organizations, obtaining significant senior stakeholder buy-in and expertly managing expectations. Some of her current clients include Atheer Labs, Chegg, Lookout, Sunrun, and Zendesk.
Aparna graduated from University of Arizona with a degree in Communications and Business. In her spare time, you’re most likely to find Aparna on top of a mountain in Switzerland, France, Japan or Tahoe where she is ready to shred as the die-hard snowboarder she is.
Josh Hawkins • Vice President
Josh is a marketer’s marketer with more than a decade of experience driving high-impact strategy and programs for consumer brands and enterprise software companies. With a background that spans agency, start-up and public company positions, Josh brings a unique perspective at the intersection of digital marketing and media relations.
At SG, Josh leads digital strategy and provides campaign support for clients of all sizes. From branding and creative services to website development and content marketing, Josh helps clients execute integrated programs that achieve outsized results.
Before joining SG, Josh served as global vice president of corporate marketing for Brightcove, a cloud-based technology provider with software used by thousands of media companies and marketers in more than 60 countries. At Brightcove, Josh worked client-side with SG through eight years of growth, a handful of acquisitions, and a successful IPO.
Josh cut his teeth in marketing running online programs for Volvo Cars and US Bank. Before that, he pioneered some of the first social media campaigns and online fundraising programs for local, state and national political campaigns.
When Josh isn’t at a whiteboard or ogling dashboards, he enjoys walking his dog Ollie, exploring New England, and trying to perfect his lobster roll recipe.
Lisa Broock • Vice President
A die-hard New Yorker with unmatched experience in consumer media, Lisa comes to Silicon Valley by way of Us Weekly and Good Morning America. Prior to SG, Lisa was managing editor at Us Weekly, where she was responsible for editorial operations and making the trains run on time. Before embracing her love of pop culture, she weathered the morning show wars as a segment producer at GMA and as director of media relations at ABC News.
Lisa excels at building brands and crafting finely-tuned messages that transcend traditional tech media and appeal to a mass audience. Her current clients include TOMS, Level, My Fitness Pal and Creative Live. Like others at SG, she also got her start in politics, working on the special election for Rep. Lois Capps and serving as communications director for Senator Ron Wyden.
Lisa graduated from McGill University in Montreal, Quebec with a degree in Political Science. In her free time, Lisa can be found playing dress up with her girls, spinning (the other kind!) or indulging in her Pinterest shoe addiction. She resides in Burlingame — far away from the Kardashians — with her husband, their two daughters and feisty wheaten terrier.
Paul Loeffler • Vice President
Paul is a big believer in the SG way. So much so that he is in the middle of his second stint at the agency. His biggest passion when it comes to technology companies is the seismic shift occurring on mobile and he brings a wide range of communications experience working with both private and publicly traded companies.
During his time at SG, Paul has worked on everything from mobile hardware with the Pebble smartwatch to Internet leaders such as Trulia, along with a host of other start-ups and disruptive technologies.
Prior to SG, Paul served as the global head of corporate communications for Glam Media, a Top 10 U.S. Web Property. He’s also held internal PR roles at leading consumer technology companies including Palm and Ask Jeeves/Ask.com.
When he’s not busy helping tech companies take the next step, he likes to geek out by watching The History Channel, plan trips to far off lands and run the occasional marathon.
Lisa Langsdorf • Senior Director, Media & Strategy
Lisa Langsdorf has loved technology and journalism since she was a child, having been trained to program by her father when she was six on the family’s Texas Instruments computer (way before the second screen ever existed). She later went on to study journalism at Temple University and was thrilled to combine both passions when she took her first job in technology PR.
Lisa believes that in order to be a good PR practitioner, one needs to fully understand both his/her client and the media, and to be passionate about both.
At SutherlandGold, Lisa works directly with teams to devise and implement strategies for helping clients to succeed in today’s incredibly noisy and constantly changing media environment. Lisa finds SutherlandGold to be a place of immense talent, creativity and drive.
Prior to joining SutherlandGold, Lisa worked for the New York Times Company, and oversaw PR for three of its Web properties, including About.com. She also worked for the PR firm that launched Fusion-io, the technology darling that re-invented the network storage industry.
When she’s not working, you might find her traveling the globe, playing tennis, learning a new language or deeply immersed in a magazine.
Emilie Johnson • Account Director
Emilie brings a strong background in consumer technology to SutherlandGold, having worked with pioneering technology companies and emerging consumer brands throughout her public relations career, including SanDisk, Birchbox, Fab, TheFind and Trulia, to name a few.
Growing up in the heart of Silicon Valley, Emilie was raised with an appreciation and understanding for innovative technologies. This, coupled with her love of all things consumer, has fueled her passion for creative PR campaigns and results-focused programs. She is a proven expert at putting her clients in the spotlight, securing coverage opportunities ranging from morning TV segments: Good Morning America, TODAY Show and CBS This Morning; business features: Fortune, Wall Street Journal and CNBC; and consumer publications: InStyle, ABC News.com and Glamour Magazine.
Emilie is a “second time around” SGer, returning to work alongside the lively professionals of SG after relocating to New York City (previously serving as one of the agency’s first ever interns!). Between her stints with SG, Emilie spent time in-house with SanDisk helping manage corporate, B2B and consumer PR, and amping up the company’s social media initiatives.
Emilie graduated with a degree in Journalism and a minor in Political Science from California State University, Chico. When she’s not occupied with work, you can find her chasing summer around the world, hanging out with her handsome pup Luke, or hosting dinner parties to test out new Pinterest recipes with friends.
Gibson • Chief Nap Officer
Gibson’s ability to remain calm in a fire drill serves as a constant source of inspirational Zen when our PR and content teams are working hard. In fact, he once served as the spokesperson for a “Keep Calm and Carry On” consumer PR campaign. His list of career accomplishments include most pickup from a single-word press release (woof!), most brilliant brand messaging strategist (woof!), and he once scored a sweet promotion upon sleeping through an all-agency meeting. Gibson has an amazing ability to protect and put up with his little brother, Moose.
Moose • Keeper of the snacks
Moose’s most recognized skills are in eating and digging. Having torn up not one, but two home irrigation systems, we can safely say that he is a champion overachiever. At one year old, he had already eaten his weight in chocolate (and lived to tell about it). He’s been voted most likely to befriend someone who’s left their lunch sitting out. He considers his big brother his best friend and stuffed animals and shoes to be his arch enemies. Moose has an unmatched talent for looking cute while sleeping.