The Click, Bait, And… Switch? A Brief History of Clickbait and Exploration of What Comes Next
Human attention is the ultimate commodity.
SutherlandGold
Oct 8, 2019
Emotion is the Message
I came to the Greta Thunberg party late, introduced to her by my kids.
Lesley Gold
Sep 24, 2019
How to Use Data for Storytelling and Audience Engagement
Media is steadily shrinking, and reporters are under enormous pressure to generate more content and more provocative headlines.
Rachelle Spero
Jun 25, 2019
The Problem with the Presumption of Interest
We all want to hear stories that are tailored to us.
John Cavender
Jun 19, 2019
When to Rev Up the Content Engine to Scale Your Story
Companies that want to own their destiny create more sophisticated content engines to drive engagement directly with their audiences.
Rachelle Spero
May 20, 2019
The Audience that Inspires Us
The average American spends 728 minutes per day absorbing different types of media. What does this tell us about the future of storytelling?
Lesley Gold
Apr 22, 2019
Lessons From the AOC Social Media Playbook
Alexandria Ocasio-Cortez teaches members of congress how to use their social media presence effectively and the strategy behind it.
Lesley Gold
Mar 11, 2019
When Women Earn the Cover Story
When Inc. and Fast Company announced last week that both business publications would have female entrepreneurs on their cover .
SutherlandGold
Sep 19, 2018
This Week in PR: What Made Us Cheer, What Made Us Cringe
In the Trump era, it’s not about who plays by the rules, but who plays to win.
Lesley Gold
Jun 6, 2018
The Ingenious Media Strategy Behind Childish Gambino’s “This is America”
Donald Glover aka Childish Gambino inserted himself into every conversation dominating the headlines.
SutherlandGold
May 7, 2018