INSPIRATION

We make the complex easy to understand and read between the lines to create stories that stick. These are the stories we find inspirational, insightful, and entertaining.

The Double Brand-Builder

SG Account Supervisor Hannah Williams uses her brand-building experience to developer own earring brand.

David Sack

Sep 20, 2023

Nico Sell, Storm Chaser and Serial-Serial Entrepreneur

T3MP3ST Labs CEO & Co-Founder Nico Sells is a "serial-serial" entrepreneur" who has started, managed, and led dozens of companies.

Scott Sutherland

Sep 14, 2023

Shake It Off: How Taylor Swift turned controversy into a billion-dollar brand

Taylor Swift's record-breaking Eras Tour cemented her status as a personal branding mastermind.

Yuki Klotz-Burwell

Sep 12, 2023

Navigating the Reinvention of Hollywood's “Nepo Babies”

In recent years, we've seen a surge in new buzzwords in the entertainment industry. The latest: "nepo babies."

Isabella Schmitt

Aug 15, 2023

Barbie’s Best Fit? Story Market Fit.

Barbie, “you’ve come a long way baby.” A $155 million opening weekend at the US box office and the biggest debut by a female director...

Lesley Gold

Jul 24, 2023

Oakland A's Gamble That in Vegas They'll Find Winning Hand that Lures Fans to Stands

SGer David Sack explores the Oakland A's' East Bay exit and the strained fan relations over the years.

David Sack

May 17, 2023