Isabella Schmitt
May 9, 2023
The Drama That Refuses to Die: Selena vs. Hailey
SutherlandGold AAE Isabella Schmitt examines PR & social communications lessons learned from Selena Gomez and Hailey Bieber's ongoing feud.
Taylor Nossaman
Apr 26, 2023
PR strategies that make the odds ever in your favor
Associate Account Executive Taylor Nossaman explores PR lessons learned from The Hunger Games.
Scott Sutherland
Mar 22, 2023
The Birth of Bracketology That Fuels March Madness Devotion
Scott Sutherland explores how Bracketology has become a major platform for the media to drive engagement and revenue.
David Sack
Mar 15, 2023
The Career-Complementing Side Hustle
SG Senior Account Executive Yuki Klotz-Burwell draws on her experience as a Bookstagrammer to enhance her PR work.
Isabella Schmitt
Mar 9, 2023
The Alix Earle Playbook
TikToker Alix Earle's rapid rise to fame highlights the importance of relatability in influencer marketing.
Yuki Klotz-Burwell
Feb 28, 2023
From Likes to Dislikes: Are social media platforms doing enough to protect our mental health?
Are social media platforms doing enough to protect our mental health? We explore tools & next steps to mitigate social media's impact.