Brand Storytelling | SutherlandGold

INSPIRATION

We make the complex easy to understand and read between the lines to create stories that stick. These are the stories we find inspirational, insightful, and entertaining.

Why Your Story is Your Most Strategic Asset

‘Help wanted.’ ‘We’re hiring.’ ‘Apply now.’ Businesses across the country are experiencing an extraordinary shortage of talent.

Lesley Gold

Aug 19, 2021

Puppies, Prejudice, and Positioning

The story of Alvin the dog has three things I love: a fine four-legged protagonist, great positioning, and great strategy.

Lesley Gold

Feb 2, 2021

So You Think You Have a Story

An engaging, repeatable story that everyone at the company can tell will deliver a stronger brand and better business outcomes.

SutherlandGold

Jul 27, 2020

Tonya Harding Hasn’t Changed But Her Audience Has

I was rooting for the orphan. Like any good story, the 1994 figure skating competition at the Olympics had a truly memorable characters.

Lesley Gold

Jan 11, 2018